Campaigns & Content
01 — 03
Turning highways into stories
To make children’s car journeys more entertaining and battle screen-time, we created a location-based app that tells personalised stories based on what kids can see out of the back window.
We worked with well-known children writers to write modular stories that can adapt to objects in real-time.
The Snelweg Sprookjes (Road Tales) app detects ordinary objects such as tunnels, windmills, pass overs, gas stations, and electricity poles and transforms them into story elements as you drive the highway.
Awards: 6X Cannes Lions Silver, 2X Eurobest Grand Prix, 5X D&AD Pencil, 2X OneShow, 1X Webby
Client
Volkswagen
Contribution
Creative Direction, Art Direction
Year
2020
02 — 03
Rallying a generation to Draw The Line Against Malaria
Africa is the continent of the future, with 60% of the population under 25 years old it has the youngest population in the world. But a deadly disease is stealing this future - Malaria affects mainly young children, killing a child every two minutes. Malaria No More asked us to create a way to bring the African youth together and pressure world leaders to put Malaria back on the political agenda - to make sure they will be the last generation to ever see Malaria.
Draw The Line Against Malaria is a movement led by the generation that will end malaria. To tap into African culture, we partnered with renowned Nigerian Artist and Activist Laolu Sebanjo and created a modular line pattern to build a collective artwork that demands a malaria free future from world leaders
Awards: FWA SOTD, Grand Prix at The Drum Awards for Social Purpose, Grand Prix World Media Awards
Client
Malaria No More
Contribution
Creative Direction, Art Direction
Year
2021
03 — 03
Introducing The Hovering Art Director
Adobe Stock has a new integrated feature that speeds up your workflow. To make designers aware about this speedy option, we created a global campaign around a well-known industry stereotype, that designers have a hard time keeping up with; The Hovering Art Director. The campaign included a main launch film, 13 unique pre-rolls and interactive webinars.
As an incentive for designers to try out Adobe Stock, we used their love for toys. And turned our Hovering Art Director into the only designer toy, that can give feedback on your design.
Awards: Red Dot Design Award Grand Prix, Eurobest Silver, Epica Silver, ADCN Bronze, Spinawards Silver
Client
Adobe
Contribution
Creative Direction, Art Direction
Year
2017
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