I'm a creative and design leader with over two decades of experience across brand, experience and product design. I'm passionate about creating the perfect synergy between innovative design craft and undisputed business impact. Work that not only turns heads but moves the needle.
Over the years, I’ve had the chance to build teams, launch new ventures, and lead creative efforts on a global scale. I was partner and Executive Creative Director at ACHTUNG!, and founded Studio Kraftwerk, its innovation boutique. Both were acquired by Dentsu in 2018. After that, I took on design leadership at Dentsu, eventually stepping into the role of Global Chief Design Officer at Dentsu Creative, working with teams across more than 50 offices worldwide.
Most recently, I joined code d’azur as Global Executive Creative Director to help shape its evolution into Hypersolid, a global technology and brand experience company. Now, I’m building something new again. More on that soon.
Experience
Chief Creative Officer, Europe
dotdotdash
2024 – present
Global Executive Creative Director
code d'azur
2023 – 2024
Global Chief Design Officer
Dentsu Creative
2020 – 2022
EMEA Chief Design Officer
Isobar (Dentsu Creative)
2018 – 2021
Founder & Partner
Studio Kraftwerk (aquired by Dentsu)
2014 – 2018
Executive Creative Director & Partner
ACHTUNG! (aquired by Dentsu)
2014 – 2018
Designer & Art Director
ACHTUNG!
2008 – 2014
Showreel
Highlights
Awards
1 x D&AD Yellow Pencil
3 x D&AD Graphite Pencil
1 x D&AD Wood Pencil
6 x Cannes Lions Silver
1 x Cannes Lions Bronze
3 x Eurobest Grand Prix
2 x Eurobest Gold
3 x Eurobest Silver
2 x Eurobest Bronze
1 x Red Dot Design Grand Prix
6 x Red Dot Design Award
1 x One Show Gold Pencil
1 x One Show Bronze Pencil
1 x Clio Gold
1 x Clio Bronze
6 x LIA Silver
1 x Epica Gold
1 x Epica Silver
10 x Webby Award
4 x Spin Award Gold
10 x Spin Award Silver
5 x ADCN Silver
9 x ADCN Bronze
1 x FWA SOTM
13 x FWA SOTD
4 x Awwwards SOTD
1 x DIA Design Professional of the Year
Talks
2022 - Uber Design Nights – Amsterdam
2021 - Cannes Lions - Virtual
2020 - Eurobest – Virtual
2020 - Creativefest Now! – Virtual
2020 - UX Strat – Virtual
2019 - FITC - Amsterdam
2019 - Emerce Dare - Amsterdam
2019 - Emerce Digital Marketing Live - Amsterdam
2018 - Dutch Design Week - Eindhoven
2018 - Voice Conference - Amsterdam
2018 - HVA Commencement address - Amsterdam
2016 - Digitized - Athens
2016 - IAMMEDIA - Enschede
2016 - Appril - Utrecht
2016 - Emerce Eday - Amsterdam
2016 - FITC - Amsterdam
2015 - Hooked Festival - Ghent
2015 - Advertising Week - London
2015 - What Design Can Do - Amsterdam
2015 - Artemis Academy
2015 - BNO VROAAM!
2015 - FITC - Amsterdam
2013 - Mediapark Jaarcongres - Hilversum
Juries
2022 - Cannes Lions - Digital Craft
2022 - DDA - Data & Interaction (President)
2021 - DDA - Data & Interaction (President)
2020 - DDA - Service & Systems
2019 - Cannes Lions - Creative Ecommerce
2019 - London International Awards - Digital
2019 - DDA - Service & Systems
2018 - ADCN - Digital Design (President)
2017 - Spinawards - Design (President)
2017 - Webby Awards
2017 - Esprix - Innovation
2016 - Spinawards - Design (President)
2016 - Webby Awards
2016 - Esprix - Durables
2016 - Dutch Interactive Awards - DIA
2015 - Spinawards - Design (President)
2015 - ADCN - Promo & Activation
2014 - Spinawards - Cross Media Campaign
I'm launching something new. Reach out if you want to talk brand, experience and product design.
Based in Amsterdam.
Available worldwide.