Creative and design leader with over 20 years of experience spanning design, experience and innovation. I combine an entrepreneurial approach with an unreasonable drive to deliver work that is both strategically sound and meticulously crafted.


Throughout my career, I’ve build teams, brands and agencies. I was partner and ECD at ACHTUNG!, and founder of it’s innovation boutique, Studio Kraftwerk – both of which were acquired by Dentsu in 2018. At Dentsu, I led design across EMEA for Isobar, eventually becoming Global Chief Design Officer at Dentsu Creative, where I spearheaded the design offering across 51 offices worldwide. Next I helped code d’azur building a global brand experience agency as their Global Executive Creative Director. Now I'm building something new. More soon.

Experience

Global Executive Creative Director

code d'azur

2023 – now

Global Chief Design Officer

Dentsu Creative

2020 – 2022

EMEA Chief Design Officer

Isobar (Dentsu Creative)

2018 – 2021

Founder & Partner

Studio Kraftwerk  (aquired by Dentsu)

2014 – 2018

Executive Creative Director & Partner

ACHTUNG! (aquired by Dentsu)

2014 – 2018

Designer & Art Director

ACHTUNG!

2008 – 2014

Showreel

Highlights

Awards

1 x D&AD Yellow Pencil

3 x D&AD Graphite Pencil

1 x D&AD Wood Pencil

6 x Cannes Lions Silver

1 x Cannes Lions Bronze

3 x Eurobest Grand Prix

2 x Eurobest Gold

3 x Eurobest Silver

2 x Eurobest Bronze

1 x Red Dot Design Grand Prix

6 x Red Dot Design Award

1 x One Show Gold Pencil

1 x One Show Bronze Pencil

1 x Clio Gold

1 x Clio Bronze

6 x LIA Silver

1 x Epica Gold

1 x Epica Silver

10 x Webby Award

4 x Spin Award Gold

10 x Spin Award Silver

5 x ADCN Silver

8 x ADCN Bronze

1 x FWA SOTM

13 x FWA SOTD

4 x Awwwards SOTD

1 x DIA Design Professional of the Year

Talks

2022 - Uber Design Nights – Amsterdam

2021 - Cannes Lions - Virtual

2020 - Eurobest – Virtual

2020 - Creativefest Now! – Virtual

2020 - UX Strat – Virtual

2019 - FITC - Amsterdam

2019 - Emerce Dare - Amsterdam

2019 - Emerce Digital Marketing Live - Amsterdam

2018 - Dutch Design Week - Eindhoven

2018 - Voice Conference - Amsterdam

2018 - HVA Commencement address - Amsterdam

2016 - Digitized - Athens

2016 - IAMMEDIA - Enschede

2016 - Appril - Utrecht

2016 - Emerce Eday - Amsterdam

2016 - FITC - Amsterdam

2015 - Hooked Festival - Ghent

2015 - Advertising Week - London

2015 - What Design Can Do - Amsterdam

2015 - Artemis Academy

2015 - BNO VROAAM!

2015 - FITC - Amsterdam

2013 - Mediapark Jaarcongres - Hilversum

Juries

2022 - Cannes Lions - Digital Craft

2022 - DDA - Data & Interaction (President)

2021 - DDA - Data & Interaction (President)

2020 - DDA - Service & Systems

2019 - Cannes Lions - Creative Ecommerce

2019 - London International Awards - Digital

2019 - DDA - Service & Systems

2018 - ADCN - Digital Design (President)

2017 - Spinawards - Design (President)

2017 - Webby Awards

2017 - Esprix - Innovation

2016 - Spinawards - Design (President)

2016 - Webby Awards

2016 - Esprix - Durables

2016 - Dutch Interactive Awards - DIA

2015 - Spinawards - Design (President)

2015 - ADCN - Promo & Activation

2014 - Spinawards - Cross Media Campaign

See all the work

Creative and design across the full brand ecosystem

Digital driven branding for start-ups, scale-ups and global players.

Digital experiences that work just as hard for its users as for the brand. 

Campaigns, content & activations that blend innovation with culture. 

Daniel_BYHp5Jz

Let's talk creativity
& design

Based in Amsterdam.
Available worldwide.